I minored in Marketing Communications at Wake Forest University. Below showcases multiple of my class projects in Advanced Campaigns and Writing for PR and Advertising.
Brand Therapy
For my Advanced Campaigns class, we were challenged with investigating the results of a campaign for our Capstone project. I focus on Vera Bradley’s rebrand in July of 2024. The report below explores Alison Haitt’s, Chief Marketing Officer, attempt a brand therapy to revitalize Vera Bradley’s nostalgic image.
Documentary Film Poster
For my senior year practicum, I wanted to expand my knowledge of Photoshop, so my professor tasked me with taking a 24-hour LinkedIn Learning class on Photoshop to design two versions of movie posters for his upcoming documentary. Above are my finished products. I created multiple color versions of the design, so my professor could toggle between them as he preferred.
Billy Graham Story
During my time at the Billy Graham Evangelistic Association, the media team started a new series of short videos showcasing interesting stories from Billy Graham’s life and career. I was tasked with creating a short about Billy Graham meeting the “devil” during a tour in Australia using archival resources.
Beyond the Baseline
Patch Match
During my time studying abroad in Sydney, Australia, at the University of New South Wales, I took an Entrepreneurship class, a topic I have always been interested in. Patch Match was the product my team of four designed to test for metal allergies before wearing jewelry from fast-fashion stores.
UrbanAura
UrbanAura was a campaign created for a group project in Writing for Advertising and Public Relations. I contributed research on the target audience to inform customer persona design, and I created creative ads for magazines and radio.